Back to the blogAcquiring customers in Tunisia: start with those already passing by your shop
Customer acquisition does not start inside an app: it starts on the pavement. Every day, visitors walk in, compare and leave, sometimes without buying anything. Here is how a small shop can turn that passing flow into a base of loyal customers.
Your counter is already a doorway
Every visitor who walks through the door is an opportunity, and replacing them with an online campaign gets expensive fast. Before reaching for new audiences, it is usually wiser to keep a trace of the people who already came by.
A paper log gets lost, a phone number written without a name tells you nothing. Capturing details in a structured way right at the counter changes everything: every contact becomes identifiable, reachable and ready to be used.
The QR code: a bridge between the street and your shop
Placed on a window or fixed to the counter, a QR plate invites a passer-by to open a page with a single gesture. The customer installs nothing, the merchant adds no complex device. The code can lead to a game, a sign-up or a current offer.
Visible at all times, the QR plate turns the shop’s location into a collection point that keeps working even during quiet hours.
Keeping customers costs less than winning them
Bringing back a satisfied customer usually takes less effort than convincing a brand-new one. A prize won at the till, an offer sent at the right moment or a simple note of attention leaves a lasting mark.
In a neighbourhood shop, that steady relationship often makes the difference. Regulars bring their neighbours along, and word of mouth does the rest.
Build a base you actually use
A contact list is worth whatever you do with it: announcing something new, nudging a quiet customer, thanking the regulars. Each merchant picks the channels they master — email, SMS or WhatsApp — and respects their rhythms.
The point is to make use of the base progressively, without flooding inboxes. A steady, useful presence beats an occasional flood.