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Tips and field notes for merchants: in-store loyalty, contact acquisition and local marketing.

October 14, 2026·4 min read

WhatsApp marketing for merchants: talk to your customers where they already read

WhatsApp is no longer just a family app: it has become a reflex for thousands of shops. A message on this channel lands inside an application the customer opens every day. That…

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September 28, 2026·5 min read

Acquiring customers in Tunisia: start with those already passing by your shop

Customer acquisition does not start inside an app: it starts on the pavement. Every day, visitors walk in, compare and leave, sometimes without buying anything. Here is how a…

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September 12, 2026·4 min read

The in-store fortune wheel: turning every visit into a playful moment

Placing a fortune wheel next to the counter means offering shoppers a small game instead of yet another printed promotion. The mechanism is familiar to everyone: one spin, a prize…

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